Embracing Change, Building Community: Volunteer Canada’s New Brand

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“People are at the heart of what we do. Our brand prioritizes human experience, knowing that powerful experiences can change communities, empower individuals and help to solve the most pressing issues facing us today.” – Dr. Megan Conway, President and CEO, Volunteer Canada

Volunteering is fundamental to our identity as Canadians, helping to strengthen our communities, fuel our economy and enhance individual well-being. Volunteer Canada remains committed to leading change, bringing people together, helping to create meaningful volunteer experiences and fostering connections.

That is why Volunteer Canada is excited to launch its new brand, a visual representation of the organization’s goal to spark a movement and create ripples of action across communities. As the leading voice of volunteerism and civic participation in Canada, this new brand encompasses Volunteer Canada’s vision for the future—a future where everyone can find their place in a volunteer landscape that mirrors the diversity of our country.

A group of people holding stacking hands together.

The rebranding initiative is not just a cosmetic change but an essential investment in our future impact. 

As a brand that champions change and transformation, this new look communicates that Volunteer Canada is not stagnant but continuously moving forward, just like the people and communities we serve​. The brand elements have been designed to reflect the dynamic, human-centered nature of our work. 

Join us on this journey. Make connections in your communities by sharing your spark.  

Watch our brand launch video  

To learn more about Volunteer Canada’s work visit www.volunteer.ca  

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