Over the past decade, employer-supported volunteering (ESV) has become a mainstream practice of companies. We know that when employees feel good about the way their organization contributes to community there is a positive increase in brand ambassadorship, career commitment, employee impact and discretionary effort, while the company itself sees a growth in revenue, job applicants, innovation and a decrease in voluntary turnover (see The Business Case for Giving Back). How businesses engage their employees in volunteering varies depending on corporate strategy and culture. With solid leadership, communication and planning, an established ESV strategy can grow with more employees becoming further […]
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