Encouraging and assisting employees to volunteer, donate and otherwise support the community is a “good” thing for a company to do. But does it create business value? Leading Canadian companies in community investment are meeting in Toronto this week at Volunteer Canada’s Corporate Council on Volunteering (CCOV) semi-annual gathering to share data and strategies to better define and communicate the business value of engaging employees in community. Companies learning and sharing together Businesses agree that there are many benefits to engaging their talent in community. In the face of competing business pressures, measuring, reporting and communicating the impact of these […]
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